If you run a small business, you know how important it is to stay in touch with your customers. You also want to grow your sales, build trust, and save time. For all this, you need a smart and easy marketing tool. Brevo (formerly Sendinblue) is one of the best tools for this job.
Brevo helps you send emails, SMS, manage customer relationships, and automate your work. It is perfect for small businesses because it is easy to use and budget-friendly. In this article, we will explain the top 7 features of Brevo that every small business should use.
1. Email Marketing
Email marketing is one of the best ways to talk to your customers. Brevo makes it simple and fast. With this tool, you can create and send professional emails to your audience.
Key Points:
- Drag-and-Drop Builder: You can make beautiful emails by just dragging and dropping blocks. No coding skills are needed.
- Ready-Made Templates: Brevo gives you many email templates. You can choose any design and edit it for your needs.
- Personalization: You can add your customer’s name, location, or purchase history in the email. This makes your emails more personal and engaging.
- A/B Testing: You can test two different versions of your email to see which one works better.
Why Small Businesses Need It:
Emails help you inform customers about offers, new products, or updates. With Brevo, you can do this easily without spending too much money.
2. SMS Marketing
SMS marketing is a fast way to reach your customers. People read SMS messages quickly, which is great for time-sensitive offers.
Key Points:
- Global Reach: You can send SMS to customers in any part of the world.
- Scheduled Messages: Plan and schedule your messages to be sent at the best time.
- Transactional SMS: You can send alerts like order confirmations or payment receipts.
Why Small Businesses Need It:
If you are running a local shop, a delivery business, or an online store, SMS helps you connect with customers instantly. It improves customer service and builds trust.
3. Marketing Automation
Marketing automation helps you save time and do more work with less effort. Brevo lets you set up automatic emails, SMS, and workflows.
Key Points:
- Welcome Emails: Send a welcome email automatically when someone signs up.
- Abandoned Cart Reminders: If someone leaves items in their cart, you can send them a reminder.
- Birthday or Special Date Emails: You can send offers or greetings on special days.
- Behavior Triggers: If someone clicks on your email or visits your website, you can send them a follow-up message.
Why Small Businesses Need It:
You don’t have time to message every customer one by one. Brevo handles that for you. It saves time, increases sales, and keeps your audience engaged.
4. CRM (Customer Relationship Management)
CRM helps you manage your customer data in one place. Brevo has a simple and free CRM tool built into the platform.
Key Points:
- Contact Management: You can store names, phone numbers, emails, and notes for each customer.
- Contact Segmentation: Group your customers based on their interests or purchase history.
- Task Management: Assign tasks to your team and track follow-ups with customers.
Why Small Businesses Need It:
When your business grows, you need to keep your customer data organized. Brevo’s CRM helps you remember who your customers are and what they need.
5. Live Chat and Chatbot
Live chat lets you talk to visitors on your website in real-time. If you are not online, a chatbot can help answer basic questions.
Key Points:
- Real-Time Chat: You can chat with visitors directly and help them with their queries.
- Chatbot Setup: Add a chatbot to answer FAQs when you are offline.
- Connect to Inbox: All your messages (email, chat, Facebook) can come to one inbox.
Why Small Businesses Need It:
Live chat builds trust. It shows your customers that you are available and care about their needs. This helps improve customer service and increases conversions.
6. Transactional Emails
Transactional emails are emails that go out after someone takes action on your website. For example, order confirmations, password resets, or shipping updates.
Key Points:
- Fast and Reliable: Brevo ensures that your emails are sent on time.
- Custom Templates: You can create professional designs for your confirmation or notification emails.
- High Delivery Rate: Brevo has strong servers, so your emails don’t end up in spam.
Why Small Businesses Need It:
Your customers expect these emails. If they don’t get a confirmation after buying something, they may get worried. Brevo helps you build trust by sending reliable messages.
7. Landing Pages and Signup Forms
Brevo lets you create landing pages and signup forms to collect customer emails and grow your contact list.
Key Points:
- Landing Page Builder: Design landing pages with ease. Use them for product launches, offers, or lead collection.
- Signup Forms: Place these forms on your website, blog, or social media to collect emails.
- Pop-ups and Inline Forms: Choose how you want the form to appear – as a pop-up or part of the page.
Why Small Businesses Need It:
To grow your email list, you need to collect contacts. These tools help you turn website visitors into subscribers and customers.
Bonus Features to Know
Brevo also offers some extra features that can help your small business:
- Facebook Ads: Run and manage Facebook ads directly from Brevo.
- Advanced Analytics: See how your emails and messages are performing. You can check open rates, click rates, and more.
- Team Collaboration: Add your team members to work together on marketing campaigns.
Final Thoughts
Brevo is more than just an email tool. It is a full marketing platform made for small businesses. It helps you reach customers, save time, and grow your business.
Here is a quick summary of the top 7 features you should use:
| Feature | Why It’s Useful |
|---|---|
| Email Marketing | Send newsletters, offers, and updates easily |
| SMS Marketing | Reach customers instantly |
| Marketing Automation | Save time with auto messages |
| CRM | Manage all customer info in one place |
| Live Chat & Chatbot | Talk to website visitors in real time |
| Transactional Emails | Send order and service confirmations |
| Landing Pages & Forms | Grow your email list and capture leads |
Brevo is simple, affordable, and powerful. If you are just starting or want to take your business to the next level, Brevo has everything you need.