Brevo, formerly known as Sendinblue, offers email marketing tools for businesses of all sizes. In 2025, many users are asking one simple question: is Brevo worth the money? To answer that, we will look at the features, pricing plans, and overall value Brevo gives.
Let’s break everything down clearly and simply.
Free Plan: 300 Emails Per Day
Brevo has a free plan. You can send up to 300 emails per day. This plan gives access to the core email tools. Here is what you get:
- 300 emails every day
- Customizable email templates
- Drag-and-drop email editor
- Access to transactional emails (via API, SMTP, and webhooks)
- Ability to send SMS and WhatsApp messages
This free plan works well for small businesses, freelancers, and new websites. It allows you to test the platform without spending money.
However, the daily limit (300 emails) might not be enough for growing businesses. If your contact list is large, you may need to upgrade.
Starter Plan – $8.08/month (5,000 Emails)
The Starter plan costs $8.08 per month. This plan allows you to send 5,000 emails per month. There is no daily sending limit. So, you can send all 5,000 emails in one day if needed.
What’s Included:
- 5,000 emails per month
- No daily sending limit
- Basic email support
- Drag-and-drop editor
- Email templates
- Email performance analytics
Who Should Use It?
This plan is good for small businesses with low to moderate email needs. If you are sending a few newsletters or promotions every month, this plan is enough.
The cost is low, and the features are helpful for basic campaigns.
Is It Worth It?
Yes, the Starter plan is worth it if you want to send more emails than the free plan allows. At $8.08, it is affordable and offers more freedom with sending volume.
Business Plan – $16.17/month (Advanced Features)
The Business plan costs $16.17 per month. This plan is designed for businesses that need more control, automation, and testing tools.
What’s Included:
- All Starter plan features
- Unlimited email sending volume (subject to fair use)
- Advanced email automation
- A/B testing for subject lines and content
- Advanced analytics
- Heat maps
- Send-time optimization
- Phone support (in some regions)
Who Should Use It?
This plan is ideal for growing companies and marketing teams. If you need to test different email versions or set up advanced automation (like welcome series or abandoned cart emails), this plan gives you those tools.
Is It Worth It?
Yes, if you need smart email features. A/B testing can improve your email results. Automation saves time and brings better engagement. The value is strong for marketers who want to grow their email performance.
Enterprise Plan – Custom Pricing
The Enterprise plan has custom pricing. It is for large companies or agencies that send a high volume of emails and need premium support.
What’s Included:
- All Business plan features
- Dedicated account manager
- Priority support
- SSO (Single Sign-On)
- Advanced integrations
- Custom volume and storage
- Onboarding and training help
- Sub-account management (for agencies)
Who Should Use It?
This plan is made for large businesses, eCommerce stores with high traffic, and marketing agencies. If you send hundreds of thousands of emails and need full control, this plan fits you.
Is It Worth It?
Yes, for large users. The features, support, and custom tools offer value that matches the price. But it is not for small businesses. The cost is only worth it if you use the advanced options fully.
SMS and WhatsApp Campaigns
All Brevo users can send SMS and WhatsApp messages. These services are not part of the email limits. You pay for them separately.
SMS Pricing
SMS messages are charged based on your country and volume. For example:
- In South Africa: Around R0.30 per SMS
- In the US: Around $0.01 to $0.03 per SMS
WhatsApp Pricing
WhatsApp messages are priced by conversation. You pay for each user conversation within a 24-hour window. Rates vary by region and type (marketing, transactional, customer service).
These tools work well for real-time updates and quick alerts. You can use them with email for a full campaign experience.
Brevo Features That Add Value
Let’s look at the features that make Brevo useful, even in the lower-cost plans.
1. Drag-and-Drop Editor
You can build emails using simple blocks. No coding is needed. This makes the process fast and easy for beginners.
2. Email Templates
You get pre-made templates. You can customize them for your needs. This saves time and ensures your emails look professional.
3. Email Automation
You can set emails to send when users take certain actions. Example: sending a welcome email after sign-up. This feature is included in paid plans.
4. Transactional Emails
You can send password reset emails, order confirmations, and alerts using SMTP or API. This is helpful for websites and online stores.
5. Analytics
Even the free plan includes basic performance tracking. Paid plans offer advanced analytics. You can see open rates, click rates, and heat maps.
How Brevo Compares with Competitors
vs. Mailchimp
- Mailchimp offers a free plan with 1,000 monthly emails, but its paid plans are more expensive.
- Brevo is cheaper and gives more features in lower-tier plans.
- Brevo’s automation and transactional tools are better for eCommerce.
vs. Constant Contact
- Constant Contact plans start at higher prices.
- Brevo has more flexible plans for small users.
- Brevo offers SMS and WhatsApp, which Constant Contact does not.
vs. Moosend
- Moosend also offers automation tools but has fewer global integrations.
- Brevo has better pricing tiers for small and medium-sized businesses.
Pros and Cons of Brevo Pricing in 2025
Pros:
- Free plan is generous with daily limits
- Low starting price for paid plans
- Good value for email automation and A/B testing
- SMS and WhatsApp support
- Transactional email API included in free plan
Cons:
- 300 daily limit in free plan may be restrictive
- SMS and WhatsApp costs are separate
- Some features need higher-tier plans
- Support is limited in free and Starter plans
Who Should Use Brevo?
Brevo fits different types of users. Here’s a quick guide:
| User Type | Best Plan |
|---|---|
| Freelancer/Personal Use | Free Plan |
| Small Business | Starter Plan ($8.08/month) |
| Mid-sized Business | Business Plan ($16.17/month) |
| Agency/Large Business | Enterprise Plan (Custom) |
If you run a blog, a small store, or a local service, the Starter plan is more than enough. For larger lists and advanced tools, the Business plan gives great value.
Final Verdict: Is Brevo Worth the Money?
Yes, Brevo is worth the money in 2025.
It gives powerful tools at low prices. The free plan is helpful for testing and small campaigns. The Starter and Business plans are affordable and offer great features for email marketing growth.
Even the Enterprise plan is strong if your business needs full control and top support.
Compared to other platforms, Brevo keeps prices low and tools strong. You don’t need to pay extra for features that are often premium elsewhere.
Summary Table: Brevo Pricing in 2025
| Plan | Price/Month | Emails Included | Key Features |
|---|---|---|---|
| Free | $0 | 300/day | Templates, drag editor, transactional emails |
| Starter | $8.08 | 5,000/month | No daily limit, analytics |
| Business | $16.17 | Unlimited* | Automation, A/B testing, advanced analytics |
| Enterprise | Custom | Custom | Account manager, SSO, custom tools |
(*Unlimited with fair use policy)
Final Tip
Start with the free plan. Test how it works. Then move to Starter or Business as your list grows. You can cancel or switch plans anytime. This flexibility is why many users trust Brevo for long-term marketing.